Bumble’s new marketing campaign encourages singles to make the primary transfer
Bumble has partnered with a sturdy set of influencers throughout India for the marketing campaign
Social networking app Bumble has launched two new movies ‘Take a Trace’ and ‘The First Transfer’ as a part of their built-in marketing campaign geared toward empowering and supporting its group to navigate the brand new guidelines of courting.
The built-in marketing campaign encourages millennials and Gen Z in India to make the primary transfer, and goals to help the Bumble group to navigate the brand new guidelines of courting in these difficult occasions. The marketing campaign spans throughout varied contact factors together with 5 distinctive digital movies, conceptualised by The Script Room, which seize completely different tales of digital and socially-distanced courting.
Bumble kicked off the marketing campaign with the primary movie, ‘On your eyes solely’ in November, adopted by ‘A Serving to Paw’ final week. Moreover, Bumble has partnered with a sturdy set of influencers throughout India to help its group to make the primary transfer and forge significant connections in addition to out of residence (OOH) branding in buying malls in Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Pune.
Despite the fact that 2020 turned our lives the wrong way up, what didn’t change was the necessity to search and construct significant connections, Samarpita Samaddar, PR director, Bumble India mentioned. “We have now learnt from our current research that one in two individuals in India are able to go on an in-person date now. Single Indians are navigating this new world of courting and redefining the rule guide as India unlocks. With our new marketing campaign, we wish to help our Bumble group in navigating the brand new guidelines of courting, and encourage them to make the primary transfer,” she added additional on the launch of the marketing campaign.